Flipping through a Seventeen magazine you always know what to expect. Perfection. Flawless skin, impeccable hair and skinny, toned bodies. Why is this perfection? What has made us believe that this is what women should look like? The answer would be media; some people may even say that we have been brain washed. Most women know that what media sets out to be “perfect” is not realistic but it is still what they believe. No matter how many people tell us we are beautiful or what we try convincing ourselves of, we all want to look like that girl on the cover of Seventeen.
Last week I was with a few of my friends and we passed by a girl on the street that had long wavy hair with glowing skin and one of my friends said, “I wish I could look like that.” Instantly we all look back at her and felt jealous. At that moment it hit me, why do we let this “perfection” take over us? That night when I picked up my new edition of Seventeen I decided to look at things in a different way. There were many advertisements and celebrities but one page in specific stuck out to me. It was an advertisement for Tampax tampons, which read: “At a moment like this I don’t care if my tampons came in a little black box. I just want ‘em to work.” The word “this” was bolded, which immediately made me look closer at the “this” moment happening in the ad. It was a bunch of young adults partying on a beach in their bathing suits and one girl is doing the limbo. This girl caught my attention the most due to the fact that she is wearing a white bikini on her perfectly tanned skin. She is also the only girl in the ad that visibly doesn’t have any clothing on top of her bathing suit. With her long blonde hair and skinny body what came to my mind… perfection. It’s crazy to think that even a tampon advertisement can have an affect on the way someone thinks. The advertisement almost screams THIS is beauty, THIS is perfection and THIS moment is what you’re missing out on in life.
The other characters in the ad are also very predictable or as one could label them “flat”. The boys are interacting with the pretty girls and one of them on the side is even touching the back of the girl next to him. This represents innocent flirting, which can give the readers of Seventeen (girls aged 13-24) the impression that this is what they need to look like to get guys attention. You might think a tampon ad is something that is just ignored and given no attention to in a magazine. This isn’t true, periods are one thing that every women lives with and tampons are a monthly expense. Having an ad for a brand which competing with another brand, which in this case is U by Kotex, the tampons that come in “a little black box” catches women’s attention. Every girl has her brand the one she likes the best. Everyone likes seeing a bit of competition and having it in this specific advertisement is reeling the readers in and is convincing them that the ad is believable and truthful.
Perfection. It’s what you make it out to be and what you chose to believe. It might be as simple as a tampon advertisement convincing you of what it is. Don’t let media convince you what ought to and ought not to be. We are all beautiful and perfect in our own way.